Resources for Agents and Brokers in the Health Insurance Marketplaces

Welcome

Welcome to the Agents and Brokers Resources webpage. This page is the primary outlet for agents and brokers to receive information from CMS about working in the Health Insurance Marketplace and the Small Business Health Options Program (SHOP).

Tools and Resources for Agents and Brokers

• Learn more about completing annual Marketplace registration and training
• Explore frequently asked questions
• Search the database of all agent and broker resources
• Find Help Desk assistance (PDF)
• Watch our Video Learning Center playlist of technical assistance videos
• Learn more about participating in Help On Demand, the consumer assistance referral system
• Browse Find Local Help, an online directory of agents, brokers and assisters
• Find private partners that can help you enroll consumers
• View SHOP resources or other employer coverage options
   

Latest News

Application Posted for the Plan Year 2026 Federally-facilitated Marketplace Agent and Broker Vendor Training Program!

The Centers for Medicare & Medicaid Services (CMS) is continuing the vendor training program for Marketplace agents and brokers for plan year 2026. Under this program, the Department of Health & Human Services (HHS) recognizes an agent’s or broker’s successful completion of a Marketplace training program from an approved vendor as sufficient to satisfy the requirement to receive training in the range of qualified health plan options and insurance affordability programs. 

The vendor application is to be completed by entities requesting approval to host Federally-facilitated Exchange (FFE) training for agents and brokers for the 2026 plan year. Entities interested in hosting Marketplace training for plan year 2026 must comply with all requirements outlined in 45 C.F.R. § 155.222. Final approval for any vendor is contingent on signing an Agent Broker Vendor Agreement with CMS, approval of the vendor’s final training content, approval of the vendor’s information technology and data storage processes, adequate technical support, and compliance with applicable system standards and other regulatory requirements, including the requirement to offer continuing education units in at least five FFE or State-based Exchange on the Federal Platform (SBE-FP) states.

The plan year 2026 vendor application (PDF) is now available. Prospective vendors must submit all application materials to AgentBrokerVendor@cms.hhs.gov via email by 11:59 PM Eastern Time on January 17, 2025. Incomplete applications will not be reviewed and the applicant will be denied. For more information about the vendor training program and application process, please reference the Questions and Answers for the Plan Year 2026 Vendor Training Application (PDF). All questions and application materials should be directed to CMS at AgentBrokerVendor@cms.hhs.gov.

Plan Year 2025 Registration and Training is Live for New and Returning Agents and Brokers

Plan year 2025 Marketplace registration and training is now available for new and returning agents and brokers on the Marketplace Learning Management System (MLMS)! 

For more Information on Plan Year 2025 registration and training, visit the Registration and Training page.

Upcoming Webinars and Office Hours

CMS hosts webinars and office hours throughout the year to help agents and brokers assist Marketplace consumers. For information on upcoming events, topics, and registration, please log on to REGTAP and register for Health Insurance Marketplace Updates for Agents and Brokers under Training Events.

Manage your Email Preferences

Agents and brokers can manage the emails they want to receive from the Marketplace by updating their subscriber preferences. To get started, visit the Subscriber Preferences webpage for HealthCare.gov emails, enter the email address at which you receive emails from CMS, and click "Continue."

To Subscribe to additional emails:

1. Select the "Manage Subscriptions" tab.
2. Click the "Add Subscriptions" link.
3. Select the subscription topics on which you are interested in receiving information.
4. Complete the Subscription questionnaire and click "Save"

To adjust the number of emails you'll receive:

1. Select the "Email Frequency" tab.
2. Complete the subscription questionnaire and click "Save."

If you need additional assistance, contact the Agent/Broker Email Help Desk at FFMProducer-AssisterHelpDesk@cms.hhs.gov.