By the Numbers: Open Enrollment
Since Open Enrollment for the Health Insurance Marketplace began on November 1, about 11.6 million people have signed up for or renewed a health plan (2.7 million through State-based Marketplaces through December 26 and over 8.9 million through HealthCare.gov or CuidadodeSalud.gov through January 23) that meets their needs and fits their budget.
People learned about HealthCare.gov by talking with friends, from their local news, from social media, from trusted leaders in their communities, and from TV and radio public awareness campaigns. When they needed advice about how to enroll, enrollment specialists and volunteers were #HereToHelp and ready to answer their questions. Text messages, emails, and phone calls provided important deadline reminders. And when they were ready to sign up, new tools and features on HealthCare.gov, the Marketplace Call Center, and in-person assistance have made it as easy as possible for them to do so.
This fact sheet provides a point-in-time estimate as of January 28, except where noted, of the many numbers behind the 2016 Open Enrollment period.
| 11.6 million | The number of Americans across the country who have signed up for or been automatically renewed for 2016 Marketplace coverage (through December 26 for State-based Marketplaces and January 23 for states using HealthCare.gov). |
| 60 percent | The share of returning 2015 consumers who came back to HealthCare.gov and actively reenrolled and switched to a different plan for 2016 through December 26. |
| $516 | The average savings per year for the 60 percent of all people who actively reenrolled in a Marketplace plan for 2016 through HealthCare.gov who switched to a different plan through December 26. |
| $294 | In the 38 states using HealthCare.gov, the average monthly tax credit for people who qualify for financial assistance to lower the cost of their premiums through December 26. |
| 83% | The percentage of Marketplace consumers who qualified for tax credits to make their monthly premiums more affordable through December 26 of open enrollment. |
| 10 | The number of issuers the average consumer has in their state, up from 9 in 2015 and 8 in 2014 in the states using HealthCare.gov. |
| 50 | The average number of plans consumers can choose from this year in the states using HealthCare.gov. |
| 3.6 million | Consumers who have used HealthCare.gov’s new Doctor Lookup and Prescription Drug look up features to more easily search for the plan that matches their needs. |
| 13.2 million | Total calls answered at the Marketplace call center through January 23 during this Open Enrollment season. |
| 25.4 million | Unique users who visited HealthCare.gov. |
| 250 | Local television and radio interviews from the President, the First Lady, Secretary Burwell, and HHS and Administration officials. |
| 48 | Trips taken by Administration officials to visit local events and raise awareness about Open Enrollment. |
| 37% | Consumers who visited HealthCare.gov through a mobile device or tablet. |
| 73% | Consumers who visited CuidadodeSalud.gov through a mobile device or tablet. |
| 1 billion+ | Impressions from our television and radio campaigns through January 28. (Check out the TV ads here: See Your Savings; My Story, My Savings; Cuidado deSalud: Find Your Savings; Cuidado de Salud: La Mayoría). |
| 3.49+ billion | Twitter impressions garnered by the #GetCovered social media campaign. |
| 21.6+ million | Total text messages sent by HealthCare.gov to consumers interested in learning more about their health care options. |
| 35 | Average number of emails received per consumer with important reminders about their coverage, deadlines and financial help. |
| 15,000+ | Certified application counselors, navigators and in-person assisters on the ground in communities across the nation working to educate and enroll individuals in Marketplace coverage. |
| 79,000 | Agents and brokers on the ground in communities across the nation working to educate and enroll individuals in Marketplace coverage. |
| 3,100+ | National, state and local partners helping to communicate information about the Health Insurance Marketplace. |
| 8,200+ | Number of public enrollment events that have taken place in communities across the country. |
| 22,300+ | Number of letters written to the President through January 2016 thanking him for the Affordable Care Act since mid-2013 alone. |