Partner tools & toolkits

Get educational materials and other resources to promote and help consumers enroll in the Marketplace.

Order a product

Need a product? Order free copies of educational products, like tip sheets and paper applications. Log into your account (or request an account if your organization doesn't have one already) to order the products you need. If you request an account, we'll review your request within 3 business days. Use key words: "Marketplace," "HealthCare.gov," and "insurance" to find Health Insurance Marketplace-related products in English and Spanish.
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Champions for Coverage & Partner Resources

Check back for updated and new materials!

• Virtual Event in a Box (PDF): This document includes instructions and Marketplace promotional materials, both in English and Spanish, as well as in various other languages to use at Marketplace educational events.
• Reference Sheet (PDF): This document highlights resources to share with your partners.
• Talking Points and Frequently Asked Questions (PDF): This document includes Marketplace Open Enrollment talking points and frequently asked questions to use for communicating with people in your communities.
• Navigator Awardees Contact Information (PDF): This document includes Navigators throughout the country that Champions for Coverage and others can partner with to help promote the Marketplace.
• Find Local Help Website: Direct consumers to this website to find local Navigators, Agents/Brokers, or other Assisters to get help enrolling in the Marketplace.
• Champion for Coverage Application Form: Use this form to apply to become a Champion for Coverage.
• List of Champions for Coverage (XLSX): Use this document to help identify Champions for Coverage near you to further promote the Marketplace.
• Champion for Coverage mailbox: champion@cms.hhs.gov. Email this mailbox for questions or information on the Champions for Coverage program.
• Coverage to Care (C2C): Use these materials to help people with new health coverage understand their benefits and to connect to primary care and preventive services.

Theme Weeks

Theme Weeks (PDF): Theme Weeks are available for each week of the Open Enrollment Period to help Champions for Coverage and other partners focus on certain audiences.

Theme Week Toolkits

• Theme Week Toolkits: The toolkits can be used to target certain audiences during Open Enrollment. The toolkits include sample talking points, Five Things Consumers Need to Know, and social media messages and graphics to help with enrollment outreach. You can use the theme week toolkits in a variety of ways, including using the talking points to speak at a community event, posting the social media to your social channels, or sharing the Five Things Consumers Need to Know with people interested in enrolling in coverage.
  • Week of Action October 20 – 31
    • Get Ready for Open Enrollment Week of Action (PDF)
  • Week of Action October 27 – November 2
    • Open Enrollment Begins Week of Action (PDF)
    • American Indians, Alaska Natives, Tribal Week of Action (PDF)
  • Week of November 3 – November 9
    • Faith Week of Action (PDF)
    • Women's Week of Action (PDF)
  • Week of November 10 – November 16
    • Black Americans Week of Action 
      • English (PDF)
      • French (PDF)
      • Haitian Creole (PDF)
    • Early Care and Education Workers Week of Action (PDF)
    • Veterans Day (PDF)
  • Week of November 17 – November 23
    • Latino Week of Action
      • English (PDF)
      • Spanish (PDF)
    • Rural Week of Action (PDF)
  • Week of November 24 – November 30
    • Thankful for Coverage Week of Action (PDF)
  • Week of December 1- December 7
    • AANHPI Week of Action
      • English  (PDF)
      • Chinese (PDF)
      • Korean (PDF)
      • Tagalog (PDF)
      • Vietnamese (PDF)
    • Small Business Week of Action (PDF)
  • Week of December 8 – December 14
    • Health Centers Week of Action (PDF)
    • LGBTQI+ Week of Action (PDF)
  • Week of December 15 – December 21
    • Men’s Week of Action (PDF)
    • Pre-Existing Conditions/Disability Week of Action (PDF)
  • Week of December 22 – December 28
    • Give the Gift of Health Care Week of Action (PDF)
  • Week of December 29 – January 4
    • Health and Wellness Week of Action (PDF) 
  • Week of January 5- January 11
    • Gig Workers Week of Action (PDF)
    • Young Adult (18-34) Week of Action (PDF)
  • Week of January 12- January 15
    • Last Chance Week of Action (PDF)

Theme Week Graphics

• Theme Week Graphics: Graphics that can be posted via social media or used to share information about each Theme Week.
  • October Theme Week Graphics (ZIP)
  • November Theme Week Graphics (ZIP)
  • December Theme Week Graphics (ZIP)
  • January Theme Week Graphics (ZIP)

HealthCare.gov Open Enrollment Toolkits

• Marketplace Open Enrollment Toolkit
  • English (PDF)
  • Spanish (PDF)
• Marketplace Open Enrollment Social Media Graphics
  • English (ZIP)
  • Spanish (ZIP)

Deferred Action for Childhood Arrivals (DACA) Recipients Toolkit

DACA Recipient Toolkit English (PDF) | Spanish (PDF): Starting November 1, 2024, DACA recipients will be eligible for a special enrollment period (SEP) to enroll in health insurance coverage through the Health Insurance Marketplace. This toolkit was created to help partners reach out to eligible DACA recipients to educate them about the SEP and Open Enrollment Period. The toolkit includes:

Partner Education Webinars

Register for Upcoming Partner Educational Webinars: These webinars will provide stakeholders critical information and resources to help consumers navigate the Health Insurance Marketplace Open Enrollment Period (November 1 – January 15). Click on the links below to register for the webinars. 

• January 8, 2025 at 3:00 PM ET
• January 29, 2025 at 3:00 PM ET

Soon after each webinar, you'll also be able to access the recording and transcript. 

Recordings & Transcripts of Partner Meetings are available below:

• 2025 Health Insurance Marketplace Open Enrollment Period Stakeholder Webinar October 28, 2024 (transcript) (PDF)

Partners & Assisters

Below you’ll find Marketplace branding guidelines, customizable templates that allow you to create your own communications materials, and how to order Marketplace outreach products.

Marketplace brand guidelines

• Health Insurance Marketplace Brand Identity and Design Standards (PDF)

Guides

• Transitions in Coverage Guide for Marketplace Assisters (PDF): Reference this resource for general information and guidance that will help you expand your reach to consumers who may need to transition to Marketplace coverage from Medicaid or CHIP coverage.

Customizable materials

• Fillable Flyer for Consumers who Lost Medicaid or CHIP (PDF): Customize this flyer with the contact information for your assister organization to advertise your enrollment services to consumers who have recently lost Medicaid or CHIP coverage.
• The Health Insurance Marketplace DIY Design Toolkit (PDF) 
• Factsheet templates (ZIP) 
• Postcards (PDF)
• Poster 11x17" (PDF)
• Posters 24x36" (PDF)
• Need health coverage? (flyer)
  • English (PDF)
  • Spanish (PDF)
• Fillable Conference Cards
  • African American/Black (PDF)
  • Asian American Pacific Islander (PDF)
  • Caucasian/White (PDF)
  • Hispanic/Latino
    • English (PDF) 
    • Spanish (PDF)
  • Native American/Alaska Native (PDF) 

Social Media

• Marketplace SEP Social Media Toolkit
  • English (PDF)
  • Spanish (PDF)
  • Chinese (PDF)
  • Korean (PDF)
  • Vietnamese (PDF)
• Marketplace SEP Social Media Graphics
  • English (ZIP) 
  • Spanish (ZIP)
  • Chinese (ZIP)
  • Korean (ZIP)
  • Vietnamese (ZIP)

Glossaries

• Health Coverage and Medical Terms
• Summary of Benefits and Coverage and Uniform Glossary
• Uniform Glossary (English) (PDF)
• Uniform Glossary (Chinese) (PDF)
• Uniform Glossary (Navajo) (PDF)
• Uniform Glossary (Navajo – Oral Translation)
• Uniform Glossary (Spanish) (PDF)
• Uniform Glossary (Tagalog) (PDF)
• Marketplace Spanish Glossary (PDF)